NEWS / BLOG.

QUBE Hospitality by Tenacity Sport & Entertainment

15 February 2022. We are delighted to announce a new service in collaboration with Qube Events: Qube Hospitality. QUBE Hospitality by Tenacity Sport…

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Aero Aswar x Tenacity Sport & Entertainment

20 Apr. 2021 Tenacity Sport & Entertainment and Jet ski World Champion Aero Aswar will join forces to support Fintech brands that are interested t…

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End the year with gratitude, kindness and shaka

2020 wasn’t easy. It has certainly been a year of many firsts and it’s going to take time for a lot of businesses to recover and get back to sort of n…

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5 dos that will help you leverage your first global sport sponsorship project

First time in sport sponsorship oh my… We know it’s hard to take a decision. There are no metrics/feedback of previous campaigns to see what was suc…

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Harry Kane :
The sporting hero of our times

Stephen Gulbis (football artist) guessed it right few years back with this super hero sketch. England’s captain Harry Kane last week has joined forces…

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What are the five acts that brands and sport right holders can take from Michael Jordan documentary:‘’The last dance’’?

Marketing: ESPN wanted to go higher. ‘’The last dance’’ could have been just another sport legendary documentary but instead ESPN teamed up with Lucas…

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Today we announce
no launching,
no transformation

Today we announce no launching, no transformation but our continuously support on what we do best – assisting global leading brands and sport & en…

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Tenacity SE goes to Monaco!

We will be attending Sportel Monaco 21-23 in October the world’s most premier exhibition for the international sports media & technology industry….

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The Role of Brand Ambassadors:
A New Age

The ‘’Visit Dubai’’ video ad with boxing champion Anthony Joshua on the iconic helipad on Burj al Arab One, racked up one million views, two hundred t…

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10 Essential practices on sponsorship / partnership activations

Sponsorships, partnerships, ambassadorships are getting more and more complex nowadays. Experts in the field will talk about social media metrics, eva…

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