Tenacity SE has been appointed by online trading brand CFI Financial Group to source and secure the right sponsorship for a prestigious sporting event based on their companies’ values and characteristics with the foremost goal to strengthen their presence in MENA market.
CFI is an award-winning global financial markets provider and leading brand with over 25 years of experience in MENA region and regulated entities in several jurisdictions focused on offering impeccable execution and trading conditions.
MWTC one of the biggest sporting events in UAE and since 2009 brings the best men’s and women’s tennis from all around the world with previous participations of Rafael Nadal, Roger Federer, Novak Djokovic, Serena Williams, Ons Jabeur.
Tenacity SE worked together with Flash Entertainment organizers of the event to secure the rights of Mubadala World Tennis Championship that takes place in beautiful Abu Dhabi since 2009. MWTC serves beyond the three-day tournament, to a whole new level of experience to the tennis fans which made the event the right candidate for the sponsorship campaign. MWTC is committed to creating a legacy for tennis in the UAE through various community programmes that raise awareness of the benefits of tennis and the importance of a healthy and active lifestyle, values and vision shared as well by CFI.
CFI as the official platinum sponsor of Mubadala World Tennis Championship will reveal breakthrough activations that include a meet and greet with a top tennis player, ProAm tournament, VIP hospitality and will receive strong TV visibility at the event being the statistics sponsor, speed serve and review replay partner.
Our office is located in sunny Nicosia Cyprus yet we work most of the time remotely. One day you may find us in Shanghai and next day in London for a project or meet our customers and partners. We operate worldwide and will come wherever you are.
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