Tenacity SE has been appointed by online gaming brand Cashmio to source and secure the right brand ambassador based on their companies’ characteristics and values with the foremost goal to reinforce their presence and image in the Finland market.
Cashmio is a Finnish-Swedish iGaming company established in 2016 that operates in more than 20 countries worldwide. Partnership constraints would be to promote their main core values which are: responsible gaming, have fun while using their games as the world’s happiest casino and support animal rights in a CSR activation.
Tenacity SE worked with Warner Music Finland to secure the rights of the amazing Finnish pop star Anna Abreu who is among the 100 best-selling music artists of all time in Finland. Anna has an incredible joyful personality, a devoted fan base and known for being a spokesperson for animal rights which made her the right candidate for the campaign.
Cashmio ♥ Abreu revealed breakthrough activations that included a meet and greet with fans, tickets to concerts, social media campaigns #betsforpets and of course a percentage of the profits from the Finnish market will go to the homeless dog organization Viipurin in Russia.