Tenacity SE has been appointed by online trading brand BDSwiss to source and secure the right sponsorship for a prestigious sporting event based on their companies’ values and characteristics with the foremost goal to solidify their presence in the German market.
BDSwiss is an award-winning investment firm established in 2012 and supports traders from 180 countries worldwide providing top-class products on more than 250 underlying CFD instruments.
Partnership constraints was to target affluent groups and premium customer base that had interest in tennis and besides support BDSwiss to promote their main core values excellence, quality, transparency and contributing back to the community.
Tenacity SE worked with e|motion group to secure the rights of the renowned MercedesCup ATP 250 that takes place every year in Stuttgart, Germany. MercedesCup is broadcasted in over 120 countries on all continents, captivating 30 million TV viewers and every event attracts top talented players such as Roger Federer, Rafael Nadal, Alexander Zverev, Dominic Thiem. The MercedesCup has an amazing setting and serves as a whole day experience which made the event the right candidate for the sponsorship campaign.
BDSwiss as the official online trading sponsor of MercedesCup for the next two years will reveal breakthrough activations that include a meet and greet with a top tennis player, ProAm tournament, VIP hospitality and unique co-branded digital media campaigns.