BDSwiss ⛳ DP World Tour Championship

Tenacity SE has extended its business collaboration with the online trading firm BDSwiss to work further on a new prestigious sporting event sponsorships in 2021 based on their companies’ values and characteristics with the foremost goal to support their expansion strategy in Middle East region.  

Established in 2012, BDSwiss is a leading financial group of companies, offering Forex and CFD trading and investment services to more than 1.5 million clients around the globe. 

Partnership constraints was to target a premium customer base, golf fans that are more likely to use online trading financial products and besides that, support BDSwiss promote their main core values excellence, quality, transparency and contributing back to the community though a partnership with an exclusive event. 

Tenacity SE worked with European Tour to secure the rights of the season finale DP World Tour Championship that takes place every year in Dubai, UAE part of Rolex Series. The Rolex series is the premium event category on the European Tour’s International calendar, comprising four tournaments in 2021, staged in a variety of world-class golfing locations each with a minimum prize fund of $8 million and 8,000 Race to Dubai points available. This is a milestone collaboration for both organizations as this partnership marks the first time BDSwiss has entered the world of golf and at the same time the first ever partnership of European Tour in the online trading sector. 

BDSwiss as the official sponsor of DP World Tour Championship will reveal breakthrough activations that include a meet and greet with a top golf player, money can’t buy experience in ProAm tournaments, VIP client’s hospitality and unique co-branded digital media campaigns.